Noize MC x Lay’s

The collaboration between Noize MC and Lay’s within the framework of the “Academy of Maximization” campaign included several videos where the artist performed original tracks. The central part of the project was the track “Show Business Tricks Don’t Work,” which explored the theme of sincerity and talent in contrast to the stereotypes of the show business.

The campaign emphasized the values of Lay’s and targeted a young audience that appreciates creativity and sincerity. The videos were accompanied by vibrant visual effects that played with themes of maximum flavor and life energy, perfectly aligning with the brand’s slogan.

The project became one of the examples of musical marketing, where Noize MC’s recognizable style helped to emphasize the values and mood of the Lay’s advertising campaign.