Noize MC x Beeline
The collaboration between Noize MC and Beeline titled “Respect Your Elders” represents a powerful manifesto that raises questions about respect for cultural heritage and the significance of classical works. This project was presented in the form of a song and a music video, directed by Lado Kvataniya. The track features quotes from renowned Russian poets such as Vladimir Mayakovsky and Sergei Yesenin, with its main idea being a call to study classical literature and to thoughtfully engage with contemporary culture.
Noize MC emphasized that this track symbolizes the connection between generations and the importance of mindful reading for both artists and listeners. He referred to the composition as a “palimpsest track,” comparing it to a manuscript where new words are layered over old ones, preserving their traces. This reflects the concept of the song: new art is built upon the foundation of a great past.
The song also highlights the contrast between the fleeting nature of modern information and the necessity of understanding historical and cultural context. The lyrics mention timeless values and quotes, making it a sort of textbook for the younger generation about the importance of cultural heritage.
The project received support from Beeline, emphasizing the connection between traditional and modern elements in media culture. The music video, shot in a vibrant and memorable aesthetic, resonated widely with fans and underscored the social responsibility of both the brand and the artist.
Another collaboration between Noize MC and Beeline within the “Live Without a Trace” project was dedicated to environmental issues and conscious consumption. For this campaign, Noize MC and Monetochka released a song of the same name, which became the centerpiece of the initiative. The song addresses themes of waste recycling, plastic overuse, and its impact on nature. The focus was on the importance of changing consumer habits.
The music video for “Live Without a Trace” employs artistic metaphors to emphasize the ecological theme. It features a garbage mountain where the main characters, symbolically depicted as “eternal plastic exhibits,” highlight how technology and thoughtless resource usage are turning the world around us into a landfill.
The project also included educational and informational events that emphasized the idea of minimizing waste and the importance of recycling. The main goal was not only to inspire the audience but also to offer practical solutions for an eco-friendly lifestyle.
